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If your business does not have a website, you are missing out! Today’s businesses need more than just websites to bring in new customers; they need attractive websites that are updated regularly in order to appeal to the most visitors. Find out why web design is so important for your small businessWhy is Redesign Important?In the past, customers used to browse the Internet only from computers or laptops. Today, customers can use a much wider variety of devices to look at websites, videos, and any other content that can be found online. Keeping up with these changes is essential for keeping up with your current and potential customers. You can stay up-to-date in the latest technological trends by redesigning your website.This will allow you to create a website that works on a variety of mobile devices.

How Often Should You Refresh Your Website?It is always nice to put your best face forward. That is why website redesigns are so beneficial to small businesses. But it is important to find a good balance so that you do not go overboard with new designs. Too many website redesigns can make you unfamiliar to your customers, potentially leading them to turn to your competitors. Too few website redesigns can make your business appear outdated or even unprofessional. It is a good idea to inspect your website at least once a year to identify any changes or improvements you can make to attract more customers.Why Should You Get Help?Hiring outside help can give you the tools you need to maintain an attractive and easy-to-use website that brings in more customers! An experienced web design team can focus solely on your website, letting your employees focus on their work responsibilities. This provides the best website without taking time or energy away from your major products.

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Avoid These 3 Small Business Email Marketing Mistakes. Marketing is an essential part of running a small business. No matter what products or services you offer, customers will not know about them without good marketing strategies! Email marketing can help you reach out to current customers and bring new ones in, but only if you avoid mistakes such as:1. Not Testing Your Email marketing is only effective if it is presented in an attractive and easy-to-read manner. Testing your emails before sending them allows you to create the most effective marketing strategies possible. After editing your email for errors and to make sure it has the right tone, try sending the email just to yourself or a few employees. You cannot tell how your customers will view the email by how it appears in your inbox.

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Does your company have social media profiles? These pages let you reach out to customers and can help you grow a stronger business. Knowing how to measure your return on investment, or ROI, for these pages can help you get a real idea of their effectiveness.Profile InteractionsLooking at your Facebook, Twitter, and Instagram interactions is an easy way to measure your social media marketing efforts. Social media pages are appealing to businesses because they give them a platform to reach out to customers and share important information about products and services. Customers can then interact with businesses by using social media functions. Facebook users can “Like” a picture or status update, Twitter follows can “Favorite” or “Retweet” your posts, and Instagram users can leave comments on profile pictures.

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